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		<title>Why it is wrong for computer engineers from a computer shop in Witney to attempt graphic design</title>
		<link>http://www.bracedesign.co.uk/why-it-is-wrong-for-computer-engineers-from-a-computer-shop-in-witney-to-attempt-graphic-design/</link>
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		<pubDate>Sat, 18 May 2013 14:18:42 +0000</pubDate>
		<dc:creator>Kevin Ackland</dc:creator>
				<category><![CDATA[Clients]]></category>
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		<description><![CDATA[<p>Everyone in my company (the titular computer shop in Witney) has tried graphic design at some stage in their career as a computer technician. All of them over the past 18 years! I think it is because the logical mind-set that is needed to diagnose and fix computers doesn’t allow the technicians to use very much use of their creative side so the first opportunity they have to design something that’s what they want to do. Slightly worse for me than having a non-creative person do graphic design is that my engineers almost certainly have the computer skills to work out how to use the graphical software tools like Adobe Photoshop. This means that they always have a go at designing something for our marketing ideas. I always have a problem telling a computer engineer that the “poster” they have lovingly designed is not what I wanted. They have  the best intentions of saving the company money by working out how to master the brilliant Adobe Photoshop and create what in their eyes is a graphical masterpiece. Now I have become a bad boss! I have seen hurt in their eyes that I their boss doesn’t appreciate them when they attempt graphic design and I am not impressed with the results. I had tried the “do it yourself job” to getting posters and flyers done but I was out of my depth. I didn’t think I could afford the services of a graphical designer.  Jayson was referred to me by Mark Orr of Printing and Mailing when we went on a BNI training course together. (BNI is a business network referral group) Here is one graphic that he designed for me. I explained that we have to solve problems. When the Rubik’s cube came out I spent a very long time to finally crack it, so the image resonated with me. I hope that the image means something to other people too. Here is another example; after spending time explaining to Jayson that our Computer workshop in Witney was always busy and that since 1995 we had repaired over 8,000 computers he came up with this masterpiece. The bee is known for being busy and productive, linking this with the company colour (orange) it becomes the perfect image for use to use. I was so impressed it that I asked Jayson to make a version that I could use on the bottom of my shop windows to hide some horrible tiles. I remember him telling me that his computer took a long time to “render” the image because of its size. I gave him the dimensions of the space to cover, he produced the artwork, I approved and sent it to Witney sign writers by email and they made it up and fitted it. Job done. My point is, talk to Jayson Winters and tell him what you would like and he will design something for you. If you don’t like it then give him some feedback so he can rework it. It is better for me to get my IT support engineers to fix computers rather than letting them spend time creating possibly dodgy artwork. After a while it became very interesting that Jayson designed images and publications for me to use that I liked straight away. Working with Jayson over the years has meant that he “gets” what I want. This means that he can be very efficient which happily keeps the fees down. I have one tip for you. If you ever use any graphic on a website make sure that you describe the image in the description section and alt text section in the properties of the graphic using your keywords – just like I have done with this blog. I would be delighted if you made a comment.</p><p>The post <a href="http://www.bracedesign.co.uk/why-it-is-wrong-for-computer-engineers-from-a-computer-shop-in-witney-to-attempt-graphic-design/">Why it is wrong for computer engineers from a computer shop in Witney to attempt graphic design</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Everyone in my company (the titular <a title="Graphic Design Higham Ferrers" href="http://www.systems-and-solutions.co.uk">computer shop in Witney</a>) has tried graphic design at some stage in their career as a computer technician. <span style="text-decoration: underline;">All</span> of them over the past 18 years! I think it is because the logical mind-set that is needed to diagnose and fix computers doesn’t allow the technicians to use very much use of their creative side so the first opportunity they have to design something that’s what they want to do.</p>
<p>Slightly worse for me than having a non-creative person do graphic design is that my engineers almost certainly have the computer skills to work out how to use the graphical software tools like Adobe Photoshop. This means that they always have a go at designing something for our marketing ideas.</p>
<p>I always have a problem telling a computer engineer that the “poster” they have lovingly designed is not what I wanted. They have  the best intentions of saving the company money by working out how to master the brilliant Adobe Photoshop and create what in their eyes is a graphical masterpiece.</p>
<p>Now I have become a bad boss!</p>
<p>I have seen hurt in their eyes that I their boss doesn’t appreciate them when they attempt graphic design and I am not impressed with the results.</p>
<p>I had tried the “do it yourself job” to getting posters and flyers done but I was out of my depth. I didn’t think I could afford the services of a graphical designer.  Jayson was referred to me by Mark Orr of <a title="Printing and Mailing" href="http://www.printingandmailing.co.uk">Printing and Mailing</a> when we went on a BNI training course together. (BNI is a business network referral group)</p>
<p><a title="Computer Repairs Witney" href="http://www.systems-and-solutions.co.uk/" target="_blank"><img class="alignright size-full wp-image-2012" title="Computer Repairs Witney" alt="Computer Shop Witney" src="http://www.bracedesign.co.uk/wp-content/uploads/2013/05/computer-repairs-witney1.jpg" width="150" height="150" /></a>Here is one graphic that he designed for me. I explained that we have to solve problems. When the Rubik’s cube came out I spent a very long time to finally crack it, so the image resonated with me. I hope that the image means something to other people too.</p>
<p>Here is another example; after spending time explaining to Jayson that our Computer workshop in Witney was always busy and that since 1995 we had repaired over 8,000 computers he came up with this masterpiece.</p>
<div class="divider">
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</div>
<p><a title="PC Repair Witney" href="http://www.systems-and-solutions.co.uk" target="_blank"><img class="alignnone size-full wp-image-2004" style="margin-top: 10px; margin-bottom: 10px;" alt="PC Repair Witney" src="http://www.bracedesign.co.uk/wp-content/uploads/2013/05/pc-repair-witney.jpg" width="640" height="175" /></a>The bee is known for being busy and productive, linking this with the company colour (orange) it becomes the perfect image for use to use. I was so impressed it that I asked Jayson to make a version that I could use on the bottom of my shop windows to hide some horrible tiles.</p>
<p>I remember him telling me that his computer took a long time to “render” the image because of its size. I gave him the dimensions of the space to cover, he produced the artwork, I approved and sent it to Witney sign writers by email and they made it up and fitted it. Job done.</p>
<p>My point is, talk to Jayson Winters and tell him what you would like and he will design something for you. If you don’t like it then give him some feedback so he can rework it. It is better for me to get my IT support engineers to fix computers rather than letting them spend time creating possibly dodgy artwork.</p>
<p>After a while it became very interesting that Jayson designed images and publications for me to use that I liked straight away. Working with Jayson over the years has meant that he “gets” what I want. This means that he can be very efficient which happily keeps the fees down.</p>
<p>I have one tip for you. If you ever use any graphic on a website make sure that you describe the image in the description section and alt text section in the properties of the graphic using your keywords – just like I have done with this blog.</p>
<p>I would be delighted if you made a comment.</p>
<!-- Fanciest Author Box v1.4.4 --><div id="ts-fab-shortcode-551-947-700" class="ts-fab-wrapper ts-fab-icons-only"><ul class="ts-fab-list"><li class="ts-fab-bio-link"><a href="#ts-fab-bio-shortcode-551-947-700">Bio</a></li><li class="ts-fab-twitter-link"><a href="#ts-fab-twitter-shortcode-551-947-700">Twitter</a></li><li class="ts-fab-latest-posts-link"><a href="#ts-fab-latest-posts-shortcode-551-947-700">Latest Posts</a></li></ul><div class="ts-fab-tabs">
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		<div class="ts-fab-avatar"><img src="http://www.bracedesign.co.uk/wp-content/uploads/2013/05/kevin-ackland.jpg" width="64" alt="Kevin Ackland" /></div>
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			<div class="ts-fab-header"><h4><a href="http://www.systems-and-solutions.co.uk">Kevin Ackland</a></h4><div class="ts-fab-description"><span>Director</span> at <a href="http://systems-and-solutions.co.uk"><span>Systems and Solutions</span></a></div></div><!-- /.ts-fab-header --><div class="ts-fab-content">Fueled by my passion for Computers and all things technical I started the business in 1995 to supply and support computers.

I like to give the businesses that I deal with a full IT plan to follow, This means that they can use technology to gain a business advantage.

My company is presently migrating servers to small business server very shortly we will be migrating parts of the off system infrastructure to the cloud.</div>
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				<h4>Latest posts by Kevin Ackland <span class="latest-see-all">(<a href="http://www.bracedesign.co.uk/author/kevin-ackland/">see all</a>)</span></h4>
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					<a href="http://www.bracedesign.co.uk/why-it-is-wrong-for-computer-engineers-from-a-computer-shop-in-witney-to-attempt-graphic-design/">Why it is wrong for computer engineers from a computer shop in Witney to attempt graphic design</a><span> - May 18, 2013</span> 
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<p>The post <a href="http://www.bracedesign.co.uk/why-it-is-wrong-for-computer-engineers-from-a-computer-shop-in-witney-to-attempt-graphic-design/">Why it is wrong for computer engineers from a computer shop in Witney to attempt graphic design</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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		<title>Graphic Design Higham Ferrers</title>
		<link>http://www.bracedesign.co.uk/graphic-design-higham-ferrers/</link>
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		<pubDate>Thu, 09 May 2013 15:00:37 +0000</pubDate>
		<dc:creator>Jayson</dc:creator>
				<category><![CDATA[Market Profiles]]></category>

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		<description><![CDATA[<p>If you&#8217;re looking for Graphic Design  in Higham Ferrers  we&#8217;d really like to discuss your requirements with you. We have many graphic design and web design clients in Higham Ferrers. Our main studio is based just over the border in Rushden &#8211; off Hayway. Graphic Design Higham Ferrers As locals  we can easily come and discuss your needs. Because we&#8217;re based locally we understand the local business environment. We have many local relationships who may prove to be good clients or suppliers for you. Higham Ferrers suffered from the decline in the shoe industry but has a lovely little high street. Whilst not enjoying its own railway station, Higham Ferrers is very close to the A45 and A6 and not that far from the M1. There&#8217;s also been investment in a local greenway. You&#8217;d have to travel along way to see two pelican crossings so close to each other. The greenway is great for dog walking and jogging. It stretches from Ferrers School into Rushden. The Rushden Lakes project just up the road should bring much needed new jobs and visitors to the area. Top things we love about Higham Ferrers Our graphic design Higham Ferrers clients are mostly businesses who sells products and services to other businesses. We also have &#8216;business to consumer&#8217; type clients as well. [read about Higham Ferrers in Wikipedia]</p><p>The post <a href="http://www.bracedesign.co.uk/graphic-design-higham-ferrers/">Graphic Design Higham Ferrers</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone  wp-image-523" title="business_profile_higham_ferrers" alt="Graphic Design Higham Ferrers" src="http://bracedesign.co.uk/wp-content/uploads/2010/12/business_profile_higham_ferrers.jpg" /></p>
<p>If you&#8217;re looking for Graphic Design  in Higham Ferrers  we&#8217;d really like to discuss your requirements with you.</p>
<p>We have many graphic design and web design clients in Higham Ferrers. Our main studio is based just over the border in Rushden &#8211; off Hayway.</p>
<h4>Graphic Design Higham Ferrers</h4>
<p>As locals  we can easily come and discuss your needs. Because we&#8217;re based locally we understand the local business environment. We have many local relationships who may prove to be good clients or suppliers for you.</p>
<p>Higham Ferrers suffered from the decline in the shoe industry but has a lovely little high street.</p>
<p>Whilst not enjoying its own railway station, Higham Ferrers is very close to the A45 and A6 and not that far from the M1.</p>
<p>There&#8217;s also been investment in a local greenway. You&#8217;d have to travel along way to see two pelican crossings so close to each other. The greenway is great for dog walking and jogging. It stretches from Ferrers School into Rushden.</p>
<p>The Rushden Lakes project just up the road should bring much needed new jobs and visitors to the area.</p>
<h4>Top things we love about Higham Ferrers</h4>
<div class="shortcode-list shortcode-list-check">
<ul>
<li>The Farmers&#8217; Market on the last Saturday of each Month</li>
<li>The Griffin and their scrumptious Sunday lunches</li>
<li>The Green Dragon and their dog friendly policy</li>
<li>Some beautiful historic architecture including Chichele College</li>
<li>Saffron Road and Riverside Parks. Both popular with the studio dogs</li>
<li>The greenway for walking and jogging &#8211; now linked up with the north of the Nene.</li>
</ul>
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<p>Our graphic design Higham Ferrers clients are mostly businesses who sells products and services to other businesses. We also have &#8216;business to consumer&#8217; type clients as well.</p>
<div class="message-box-wrapper white">
<div class="message-box-title">Get in touch</div>
<div class="message-box-content">
<p>Please do give us a call to discuss your graphic design needs. Our number is 01933 314335.</p>
<p>You can also send us an <a title="Printing and Mailing" href="mailto:enquiries@bracedesign.co.uk">email</a> or use our <a title="We enjoy talking with interesting people…" href="http://bracedesign.co.uk/contact/">contact form</a>.</p>
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<p><a href="http://en.wikipedia.org/wiki/Higham_Ferrers" target="_blank"> [read about Higham Ferrers in Wikipedia]</a></p>
<p>The post <a href="http://www.bracedesign.co.uk/graphic-design-higham-ferrers/">Graphic Design Higham Ferrers</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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		<title>You can have any colour you like…</title>
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		<pubDate>Wed, 24 Apr 2013 13:25:22 +0000</pubDate>
		<dc:creator>Jayson</dc:creator>
				<category><![CDATA[Not for nothing]]></category>

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		<description><![CDATA[<p>Interesting infographic on use of colour in logo design by Muse Design Inc.</p><p>The post <a href="http://www.bracedesign.co.uk/you-can-have-any-colour-you-like/">You can have any colour you like…</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Interesting infographic on use of colour in logo design by Muse Design Inc.</p>
<p><img class="alignleft size-full wp-image-1960" alt="Colour Psychology in Logo Design" src="http://www.bracedesign.co.uk/wp-content/uploads/2013/04/96e612e1157c77ec069abe8d322e6fa5.jpg" width="594" height="2118" /></p>
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			<div class="ts-fab-header"><h4><a href="http://www.bracedesign.co.uk">Jayson</a></h4><div class="ts-fab-description"><span>Designer</span> at <a href="http://www.bracedesign.co.uk"><span>Brace</span></a></div></div><!-- /.ts-fab-header --><div class="ts-fab-content">Jayson is brace's lead designer, a keen <a href="http://www.eternalplanes.com">musician</a> and lover of good humour, literature, travel and dogs (studio dogs Amy and Sheena are never far from his side). Myers Briggs would have you believe he is an <a href="http://en.wikipedia.org/wiki/INTP">INTP</a>.</div>
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				<h4>Latest posts by Jayson <span class="latest-see-all">(<a href="http://www.bracedesign.co.uk/author/jayson/">see all</a>)</span></h4>
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			<ul class="ts-fab-latest">
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					<a href="http://www.bracedesign.co.uk/graphic-design-higham-ferrers/">Graphic Design Higham Ferrers</a><span> - May 9, 2013</span> 
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					<a href="http://www.bracedesign.co.uk/you-can-have-any-colour-you-like/">You can have any colour you like…</a><span> - April 24, 2013</span> 
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					<a href="http://www.bracedesign.co.uk/passwords/">Passwords</a><span> - March 7, 2013</span> 
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<p>The post <a href="http://www.bracedesign.co.uk/you-can-have-any-colour-you-like/">You can have any colour you like…</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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		<title>Six social commerce truths</title>
		<link>http://www.bracedesign.co.uk/six-social-commerce-truths/</link>
		<comments>http://www.bracedesign.co.uk/six-social-commerce-truths/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 07:16:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Not for nothing]]></category>

		<guid isPermaLink="false">http://www.bracedesign.co.uk/?p=1952</guid>
		<description><![CDATA[<p>Very informative and attractive infographic from Tabjuice about social commerce. &#160; &#160;</p><p>The post <a href="http://www.bracedesign.co.uk/six-social-commerce-truths/">Six social commerce truths</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Very informative and attractive infographic from Tabjuice about social commerce.</p>
<p><a href="http://www.bracedesign.co.uk/wp-content/uploads/2013/04/Social-Commerce-Psychology-Infographic.jpg"><img class="alignleft size-full wp-image-1954" alt="Social-Commerce-Psychology-Infographic" src="http://www.bracedesign.co.uk/wp-content/uploads/2013/04/Social-Commerce-Psychology-Infographic.jpg" width="560" height="3624" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="http://www.bracedesign.co.uk/six-social-commerce-truths/">Six social commerce truths</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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		<title>Power Up WordPress feature</title>
		<link>http://www.bracedesign.co.uk/power-up-wordpress-feature/</link>
		<comments>http://www.bracedesign.co.uk/power-up-wordpress-feature/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 09:15:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Not for nothing]]></category>
		<category><![CDATA[Selected work]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.bracedesign.co.uk/?p=1933</guid>
		<description><![CDATA[<p>Please forgive a little trumpet blowing: our lead designer, Jayson Winters, has been writing for technical and creative publications for some time now but we thought you might like to know about his most recently published article. Power Up WordPress is the lead feature 9-page article in this month&#8217;s Web Designer Magazine. The feature includes a stack of ideas to help make your website stand out from the crowd. Web Designer Magazine is: the most accessible and inspiring voice for the web design industry, offering cutting-edge features and techniques vital to building future-proof online content the leading authority for worldwide web creatives and designers. Covering next-gen technologies such as HTML5, CSS3, jQuery, WordPress and mobile apps across expert guides, it’s the premium choice for a variety of dedicated audiences.</p><p>The post <a href="http://www.bracedesign.co.uk/power-up-wordpress-feature/">Power Up WordPress feature</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><strong>Please forgive a little trumpet blowing:</strong> our lead designer, Jayson Winters, has been writing for technical and creative publications for some time now but we thought you might like to know about his most recently published article.</p>
<p>Power Up WordPress is the lead feature 9-page article in this month&#8217;s Web Designer Magazine.</p>
<div class="shortcode-block-quote-center" style="color:#999999">&#8220;I was delighted to be asked to write this featured article. At brace we always endeavor to get the most out of the software we use and this commission gave me the opportunity to share some of the techniques and tools we use to achieve the results our clients have come to expect.&#8221;</div>
<p><a href="http://www.bracedesign.co.uk/wp-content/uploads/2013/04/Power-Up-WordPress-Introduction.jpg"><img class="alignnone size-full wp-image-1935" alt="Power-Up-WordPress-Introduction" src="http://www.bracedesign.co.uk/wp-content/uploads/2013/04/Power-Up-WordPress-Introduction.jpg" width="650" height="488" /></a></p>
<p>The feature includes a stack of ideas to help make your website stand out from the crowd.</p>
<h2><a href="http://www.bracedesign.co.uk/wp-content/uploads/2013/04/Power-Up-Wordpress-Cover-Featuer.jpg"><img class="size-full wp-image-1936 alignright" alt="Power-Up-Wordpress-Cover-Featuer" src="http://www.bracedesign.co.uk/wp-content/uploads/2013/04/Power-Up-Wordpress-Cover-Featuer.jpg" width="400" height="300" /></a>Web Designer Magazine is:</h2>
<ul>
<li>the most accessible and inspiring voice for the web design industry, offering cutting-edge features and techniques vital to building future-proof online content</li>
<li>the leading authority for worldwide web creatives and designers. Covering next-gen technologies such as HTML5, CSS3, jQuery, WordPress and mobile apps across expert guides, it’s the premium choice for a variety of dedicated audiences.</li>
</ul>
<p>The post <a href="http://www.bracedesign.co.uk/power-up-wordpress-feature/">Power Up WordPress feature</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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		<title>Passwords</title>
		<link>http://www.bracedesign.co.uk/passwords/</link>
		<comments>http://www.bracedesign.co.uk/passwords/#comments</comments>
		<pubDate>Thu, 07 Mar 2013 12:56:26 +0000</pubDate>
		<dc:creator>Jayson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Not for nothing]]></category>

		<guid isPermaLink="false">http://bracedesign.co.uk/?p=1854</guid>
		<description><![CDATA[<p>We are often sent passwords by clients for access to a wide variety of systems and more often than not the passwords we see are &#8216;weak&#8217; passwords. We use a password generator to create new passwords and typically might generate about 5-10 a day for our own use or to pass onto clients. These passwords are &#8216;strong&#8217; &#8211; typically a minimum of sixteen characters and a combination of upper and lower case letters, numbers and symbols. Sometimes our clients say, &#8216;I&#8217;ll never remember that&#8217;, but isn&#8217;t an insight into where people go wrong with passwords? If you have, say 25 accounts that need passwords and they are all unique and &#8216;strong&#8217;, it is unlikely that you will be able to remember all of those, so you probably need a secure way of storing this passwords and recalling them when they are needed. We can help you with this if you would like. In the meantime (ie. until your identity is stolen), here is an excellent infographic on passwords that actually inspired me to create this little post. &#160;</p><p>The post <a href="http://www.bracedesign.co.uk/passwords/">Passwords</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>We are often sent passwords by clients for access to a wide variety of systems and more often than not the passwords we see are &#8216;weak&#8217; passwords.</p>
<p>We use a password generator to create new passwords and typically might generate about 5-10 a day for our own use or to pass onto clients. These passwords are &#8216;strong&#8217; &#8211; typically a minimum of sixteen characters and a combination of upper and lower case letters, numbers and symbols.</p>
<p>Sometimes our clients say, &#8216;I&#8217;ll never remember that&#8217;, but isn&#8217;t an insight into where people go wrong with passwords? If you have, say 25 accounts that need passwords and they are all unique and &#8216;strong&#8217;, it is unlikely that you will be able to remember all of those, so you probably need a secure way of storing this passwords and recalling them when they are needed.</p>
<p>We can help you with this if you would like.</p>
<p>In the meantime (ie. until your identity is stolen), here is an excellent infographic on passwords that actually inspired me to create this little post.</p>
<!-- Fanciest Author Box v1.4.4 --><div id="ts-fab-shortcode-553-735-705" class="ts-fab-wrapper ts-fab-icons-only"><ul class="ts-fab-list"><li class="ts-fab-bio-link"><a href="#ts-fab-bio-shortcode-553-735-705">Bio</a></li><li class="ts-fab-twitter-link"><a href="#ts-fab-twitter-shortcode-553-735-705">Twitter</a></li><li class="ts-fab-facebook-link"><a href="#ts-fab-facebook-shortcode-553-735-705">Facebook</a></li><li class="ts-fab-googleplus-link"><a href="#ts-fab-googleplus-shortcode-553-735-705">Google+</a></li><li class="ts-fab-linkedin-link"><a href="#ts-fab-linkedin-shortcode-553-735-705">LinkedIn</a></li><li class="ts-fab-latest-posts-link"><a href="#ts-fab-latest-posts-shortcode-553-735-705">Latest Posts</a></li></ul><div class="ts-fab-tabs">
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		<div class="ts-fab-avatar"><img alt='Jayson' src='http://0.gravatar.com/avatar/ef7e6da4b267a2032e396a02f15e38e7?s=64&amp;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D64&amp;r=G' class='avatar avatar-64 photo' height='64' width='64' /></div>
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			<div class="ts-fab-header"><h4><a href="http://www.bracedesign.co.uk">Jayson</a></h4><div class="ts-fab-description"><span>Designer</span> at <a href="http://www.bracedesign.co.uk"><span>Brace</span></a></div></div><!-- /.ts-fab-header --><div class="ts-fab-content">Jayson is brace's lead designer, a keen <a href="http://www.eternalplanes.com">musician</a> and lover of good humour, literature, travel and dogs (studio dogs Amy and Sheena are never far from his side). Myers Briggs would have you believe he is an <a href="http://en.wikipedia.org/wiki/INTP">INTP</a>.</div>
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					<a href="http://www.bracedesign.co.uk/graphic-design-higham-ferrers/">Graphic Design Higham Ferrers</a><span> - May 9, 2013</span> 
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					<a href="http://www.bracedesign.co.uk/you-can-have-any-colour-you-like/">You can have any colour you like…</a><span> - April 24, 2013</span> 
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					<a href="http://www.bracedesign.co.uk/passwords/">Passwords</a><span> - March 7, 2013</span> 
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<p>&nbsp;</p>
<p><a href="http://bracedesign.co.uk/wp-content/uploads/2013/03/Your-Password-is-Obsolete-800.jpg"><img class="alignnone  wp-image-1867" alt="Your Password is Obsolete" src="http://bracedesign.co.uk/wp-content/uploads/2013/03/Your-Password-is-Obsolete-800.jpg" width="640" height="2406" /></a></p>
<p>The post <a href="http://www.bracedesign.co.uk/passwords/">Passwords</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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		<title>Prevent Direct Linking</title>
		<link>http://www.bracedesign.co.uk/prevent-direct-linking/</link>
		<comments>http://www.bracedesign.co.uk/prevent-direct-linking/#comments</comments>
		<pubDate>Sat, 15 Dec 2012 13:29:33 +0000</pubDate>
		<dc:creator>Jayson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://bracedesign.co.uk/?p=1716</guid>
		<description><![CDATA[<p>This tutorial explains how to prevent direct linking to the files on your server A little htaccess code is all that&#8217;s needed to prevent direct linking. We needed to implement this solution recently for a client who wanted to gather names and emails from people before they downloaded a trial version of their software. We figured the solution might be useful to others too so thought we&#8217;d share it. To prevent direct linking of files using this method, you need to be using an Apache server with Mod_Rewrite enabled. This is the code used in the tutorial: If you&#8217;re using WordPress and want to find out more about the server specification required, you should consult the WordPress Codex.</p><p>The post <a href="http://www.bracedesign.co.uk/prevent-direct-linking/">Prevent Direct Linking</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<h4>This tutorial explains how to prevent direct linking to the files on your server</h4>
<p><img class="alignright size-full wp-image-1764" alt="Prevent Direct Linking" src="http://bracedesign.co.uk/wp-content/uploads/2012/12/No-Entry.png" width="100" height="133" />A little htaccess code is all that&#8217;s needed to prevent direct linking.</p>
<p>We needed to implement this solution recently for a client who wanted to gather names and emails from people before they downloaded a trial version of their software.</p>
<p>We figured the solution might be useful to others too so thought we&#8217;d share it.</p>
<p>To prevent direct linking of files using this method, you need to be using an Apache server with Mod_Rewrite enabled.</p>
<p><iframe src="http://player.vimeo.com/video/55669569" width="640" height="360" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<h5>This is the code used in the tutorial:</h5>
<p><script src="http://pastebin.com/embed_js.php?i=FG73wpqg"></script><br />
If you&#8217;re using WordPress and want to find out more about the server specification required, you should consult the <a title="Wordpress Requirements" href="http://wordpress.org/about/requirements/">WordPress Codex</a>.</p>
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		<title>Marketing Copy for Business</title>
		<link>http://www.bracedesign.co.uk/marketing-copy-for-business/</link>
		<comments>http://www.bracedesign.co.uk/marketing-copy-for-business/#comments</comments>
		<pubDate>Fri, 19 Oct 2012 10:08:11 +0000</pubDate>
		<dc:creator>Jayson</dc:creator>
				<category><![CDATA[Disciplines]]></category>

		<guid isPermaLink="false">http://bracedesign.co.uk/?p=1622</guid>
		<description><![CDATA[<p>Effective marketing copy is essential to your business. This video delivers its powerful message in less than two minutes. Marketing Copy for Your Business For your business to achieve its potential you need to communicate its essence and explain: how you&#8217;re different why they should believe you what makes you their number one choice We specialise in helping our clients achieve this with words and images. Knowing what&#8217;s been done (and not been done) before is a big help At brace all of our team have at least 10 years business experience outside of the world of design plus at least 10 year experience working as a graphic and website design professional. Over that time each of us has built up a significant amount of experience. We know what works and what doesn&#8217;t. We can advise you on whether there is a proven and safe route to reaching your market. Or, we can work with you to overcome the challenges you may face in a more competitive environment. Unlock the potential of your business with a Brand Key This is a proven method of gaining a deep insight into your business with a very practical outcome – the ability to communicate the essence of your business to your customers. The Brand Key is completed during a number of sessions, by phone, email or face-to-face. We work through a number of stages that will help you learn more about your business and how best to promote your products or services to your customers. These are the main areas covered: Competitive Environment Target Customers Key Product or Service Insights Benefits Brand Values and Personality Reasons to Believe Discriminator The Brand Essence &#160; Read what Wikipedia has to say on the subject.</p><p>The post <a href="http://www.bracedesign.co.uk/marketing-copy-for-business/">Marketing Copy for Business</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Effective marketing copy is essential to your business. This video delivers its powerful message in less than two minutes.</p>
<div style="max-width:624px;" ><iframe src="http://www.youtube.com/embed/Hzgzim5m7oU?wmode=transparent" width="624" height="416" ></iframe></div>
<div style='clear:both; height:15px' ></div>
<p><img class="alignright size-full wp-image-1629" title="marketing-copy-for-business" alt="Marketing Copy for Business" src="http://bracedesign.co.uk/wp-content/uploads/2012/10/marketing-copy-for-business.jpg" width="200" height="267" /></p>
<h2>Marketing Copy for Your Business</h2>
<p>For your business to achieve its potential you need to communicate its essence and explain:</p>
<ol>
<li>how you&#8217;re different</li>
<li>why they should believe you</li>
<li>what makes you their number one choice</li>
</ol>
<div style='clear:both; height:0px' ></div>
<p>We specialise in helping our clients achieve this with words and images.</p>
<h2>Knowing what&#8217;s been done (and not been done) before is a big help</h2>
<p>At brace all of our team have at least 10 years business experience outside of the world of design plus at least 10 year experience working as a graphic and website design professional.</p>
<p>Over that time each of us has built up a significant amount of experience. We know what works and what doesn&#8217;t.</p>
<p>We can advise you on whether there is a proven and safe route to reaching your market. Or, we can work with you to overcome the challenges you may face in a more competitive environment.</p>
<h2>Unlock the potential of your business with a Brand Key</h2>
<p>This is a proven method of gaining a deep insight into your business with a very practical outcome – the ability to communicate the essence of your business to your customers.</p>
<p>The Brand Key is completed during a number of sessions, by phone, email or face-to-face. We work through a number of stages that will help you learn more about your business and how best to promote your products or services to your customers.</p>
<p>These are the main areas covered:</p>
<ol>
<li>Competitive Environment</li>
<li>Target Customers</li>
<li>Key Product or Service Insights</li>
<li>Benefits</li>
<li>Brand Values and Personality</li>
<li>Reasons to Believe</li>
<li>Discriminator</li>
<li>The Brand Essence</li>
</ol>
<div style='clear:both; height:15px' ></div>
<div class="message-box-wrapper white">
<div class="message-box-title">Don&#8217;t struggle to find the words you need</div>
<div class="message-box-content">Just give us a call on <span style="color: #eb2a2d;"><strong>01933 314 335</strong> </span>to discuss your marketing copy needs. You can also send us an <a title="Email" href="mailto:enquiries@bracedesign.co.uk"><strong>email</strong></a> or use our <a title="We enjoy talking with interesting people…" href="http://bracedesign.co.uk/contact/"><strong>contact form</strong></a>.</p>
</div>
</div>
<p>&nbsp;</p>
<p>Read what <a title="Copywriting" href="http://en.wikipedia.org/wiki/Copywriting" target="_blank">Wikipedia</a> has to say on the subject.</p>
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			<div class="ts-fab-header"><h4><a href="http://www.bracedesign.co.uk">Jayson</a></h4><div class="ts-fab-description"><span>Designer</span> at <a href="http://www.bracedesign.co.uk"><span>Brace</span></a></div></div><!-- /.ts-fab-header --><div class="ts-fab-content">Jayson is brace's lead designer, a keen <a href="http://www.eternalplanes.com">musician</a> and lover of good humour, literature, travel and dogs (studio dogs Amy and Sheena are never far from his side). Myers Briggs would have you believe he is an <a href="http://en.wikipedia.org/wiki/INTP">INTP</a>.</div>
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<p>The post <a href="http://www.bracedesign.co.uk/marketing-copy-for-business/">Marketing Copy for Business</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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		<title>Graphic Design Wellingborough</title>
		<link>http://www.bracedesign.co.uk/graphic-design-wellingborough/</link>
		<comments>http://www.bracedesign.co.uk/graphic-design-wellingborough/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 08:00:24 +0000</pubDate>
		<dc:creator>Jayson</dc:creator>
				<category><![CDATA[Market Profiles]]></category>

		<guid isPermaLink="false">http://bracedesign.co.uk/?p=534</guid>
		<description><![CDATA[<p>If you&#8217;re looking for a Graphic Design team in Wellingborough then you&#8217;ve come to the right place. We have many local graphic design and web design clients and our main studio is based just up the road in Rushden. Graphic Design Wellingborough As a local business we can easily come and meet with you to discuss your needs. Because we&#8217;re based in Rushden and are regular visitors to Wellingborough so we know the local business climate. We have many local contacts who may prove to be good clients or suppliers for you. The town has great transport links. It&#8217;s close to the A45 and the M1 is not that far away. There&#8217;s been major investment in central Wellingborough. The town has some large parks which the studio dogs love. There&#8217;s some very pleasant villages nearby which are worth a visit. These include Sywell, Earls Barton, Finedon and Burton Latimer. If your business needs graphic design Wellingborough or beyond &#8211; we can help. Great things about Wellingborough This area will also benefit from an increase in visitors to the area if the Rushden Lakes project goes ahead. Our graphic design Wellingborough clients comprise business to business firms and those with business to consumer clients [Read more in Wikipedia] Business directories Applegate&#8217;s town page</p><p>The post <a href="http://www.bracedesign.co.uk/graphic-design-wellingborough/">Graphic Design Wellingborough</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="wp-image-535 alignright" style="margin-left: 10px;" title="business_profile_wellingborough" alt="Market Profile for Graphic Design Wellingborough" src="http://bracedesign.co.uk/wp-content/uploads/2010/12/business_profile_wellingborough.jpg" width="316" height="126" /></p>
<p>If you&#8217;re looking for a Graphic Design team in Wellingborough then you&#8217;ve come to the right place.</p>
<p>We have many local graphic design and web design clients and our main studio is based just up the road in Rushden.</p>
<h4>Graphic Design Wellingborough</h4>
<p>As a local business we can easily come and meet with you to discuss your needs. Because we&#8217;re based in Rushden and are regular visitors to Wellingborough so we know the local business climate. We have many local contacts who may prove to be good clients or suppliers for you.</p>
<p>The town has great transport links. It&#8217;s close to the A45 and the M1 is not that far away.</p>
<p>There&#8217;s been major investment in central Wellingborough. The town has some large parks which the studio dogs love. There&#8217;s some very pleasant villages nearby which are worth a visit. These include Sywell, Earls Barton, Finedon and Burton Latimer. If your business needs graphic design Wellingborough or beyond &#8211; we can help.</p>
<h4>Great things about Wellingborough</h4>
<div class="shortcode-list shortcode-list-check">
<ul>
<li>The Castle Theatre &#8211; a lively venue popular with touring companies and local groups</li>
<li>The canal side and walk up to the Nene Way</li>
<li>Home of the Waendel Walk</li>
<li>Croyland Park</li>
<li>Pooja &#8211; simply the best Indian we&#8217;ve ever been to and unlike any other you might have visited</li>
<li>The studio dogs enjoy their visits to Pets At Home</li>
<li>Sywell Reservoir &#8211; a fun day out with plenty to see and do</li>
</ul>
</div>
<p>This area will also benefit from an increase in visitors to the area if the Rushden Lakes project goes ahead.</p>
<p>Our graphic design Wellingborough clients comprise business to business firms and those with business to consumer clients</p>
<div class="message-box-wrapper white">
<div class="message-box-title">Get in touch</div>
<div class="message-box-content">
<p>Please do give us a call to discuss your graphic design needs. Our number is<span style="color: #eb2a2d;"> <strong>01933 314 335</strong></span>.</p>
<p>You can also send us an <a title="Email" href="mailto:enquiries@bracedesign.co.uk"><strong>email</strong></a> or use our <a title="We enjoy talking with interesting people…" href="http://bracedesign.co.uk/contact/"><strong>contact form</strong></a>.</p>
</div>
</div>
<p><a href="http://en.wikipedia.org/wiki/Wellingborough" target="_blank">[Read more in Wikipedia]</a></p>
<p><strong>Business directories</strong></p>
<p><a href="http://www.applegate.co.uk/all-industry/towns/wellingborough-index.htm" target="_blank">Applegate&#8217;s town page</a></p>
<p>The post <a href="http://www.bracedesign.co.uk/graphic-design-wellingborough/">Graphic Design Wellingborough</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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		<title>Graphic Design Rushden</title>
		<link>http://www.bracedesign.co.uk/graphic-design-rushden/</link>
		<comments>http://www.bracedesign.co.uk/graphic-design-rushden/#comments</comments>
		<pubDate>Wed, 29 Aug 2012 12:09:03 +0000</pubDate>
		<dc:creator>Jayson</dc:creator>
				<category><![CDATA[Market Profiles]]></category>

		<guid isPermaLink="false">http://bracedesign.co.uk/?p=480</guid>
		<description><![CDATA[<p>If you&#8217;re looking for a Graphic Design Agency in Rushden then you&#8217;ve come to the right place. We have many graphic design and web design clients in Rushden and our main studio is based here. Graphic Design Rushden As a local business we can easily come and meet with you to discuss your needs. Because we&#8217;re based in Rushden we understand the local business climate and have many local contacts who may prove to be good customers or suppliers for you. Rushden suffered greatly from the decline in the shoe industry but is now showing signs of growth. Recently we&#8217;ve benefited from investment in the High Street. New shops have been opening including Tesco, Greggs and Costa Coffee. There&#8217;s also a new Wetherspoon&#8217;s pub &#8220;The Railway Inn&#8221;. We have great transport links being very close to the A45 and A6. We&#8217;re also not that far from the M1. There&#8217;s also been investment in a local greenway. This is great for walking and cycling and stretches from Crown Way in Rushden up to Higham Ferrers. Fingers crossed, but we might also see the development of a major new retail and leisure facility. This is planned at the Skew Bridge land and would be fantastic for the local area. Top things we like about Rushden Our graphic design Rushden clients are mostly business to business but we also have some business to consumer clients. &#160; [read about Rushden in Wikipedia] Business Directories Applegate&#8217;s Rushden Page</p><p>The post <a href="http://www.bracedesign.co.uk/graphic-design-rushden/">Graphic Design Rushden</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><strong><img class="wp-image-520 alignright" style="margin-left: 10px;" title="business_profile_rushden" alt="Market Profile for Graphic Design Rushden" src="http://bracedesign.co.uk/wp-content/uploads/2010/12/business_profile_rushden9.jpg" width="316" height="126" /></strong></p>
<p>If you&#8217;re looking for a Graphic Design Agency in Rushden then you&#8217;ve come to the right place.</p>
<p>We have many graphic design and web design clients in Rushden and our main studio is based here.</p>
<h4>Graphic Design Rushden</h4>
<p>As a local business we can easily come and meet with you to discuss your needs. Because we&#8217;re based in Rushden we understand the local business climate and have many local contacts who may prove to be good customers or suppliers for you.</p>
<p>Rushden suffered greatly from the decline in the shoe industry but is now showing signs of growth. Recently we&#8217;ve benefited from investment in the High Street. New shops have been opening including Tesco, Greggs and Costa Coffee. There&#8217;s also a new Wetherspoon&#8217;s pub &#8220;The Railway Inn&#8221;.</p>
<p>We have great transport links being very close to the A45 and A6. We&#8217;re also not that far from the M1.</p>
<p>There&#8217;s also been investment in a local greenway. This is great for walking and cycling and stretches from Crown Way in Rushden up to Higham Ferrers.</p>
<p>Fingers crossed, but we might also see the development of a major new retail and leisure facility. This is planned at the Skew Bridge land and would be fantastic for the local area.</p>
<h4>Top things we like about Rushden</h4>
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<li>Our great neighbours and local clients</li>
<li>The local lakes for running off the studio dogs</li>
<li>The greenway for cycling and running</li>
<li>Buddies Restaurant just up the road (when we&#8217;re feeling naughty) and</li>
<li>Pooja Vegetarian in Wellingborough (when we&#8217;re feeling good)</li>
<li>The Railway Club (Rushden Historic Transport Society)</li>
<li>Waitrose supermarket</li>
<li>Spencer Park and Rushden Hall Park</li>
<li>The studio dogs would like to give a shout out to Grahams and Pettifers too.</li>
</ul>
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<p>Our graphic design Rushden clients are mostly business to business but we also have some business to consumer clients.</p>
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<div class="message-box-title">Get in touch</div>
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<p>Please do give us a call to discuss your graphic design requirements. Our number is 01933 314335.</p>
<p>You can also send us an <a title="Printing and Mailing" href="mailto:enquiries@bracedesign.co.uk">email</a> or use our <a title="We enjoy talking with interesting people…" href="http://bracedesign.co.uk/contact/">contact form</a>.</p>
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<p>&nbsp;</p>
<p><a href="http://en.wikipedia.org/wiki/Rushden" target="_blank"> [read about Rushden in Wikipedia]</a></p>
<p><strong>Business Directories</strong></p>
<p><a href="http://www.applegate.co.uk/all-industry/towns/rushden-index.htm" target="_blank">Applegate&#8217;s Rushden Page</a></p>
<p>The post <a href="http://www.bracedesign.co.uk/graphic-design-rushden/">Graphic Design Rushden</a> appeared first on <a href="http://www.bracedesign.co.uk">Brace</a>.</p>]]></content:encoded>
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